As an electrician, you know the importance of marketing your business. But sometimes it can be hard to come up with fresh and innovative ideas. That’s why we’ve put together a list of some simple yet effective modern marketing ideas that you can use to reach more customers. So read on and see what might work for you!
Advertise online
Google AdWords is a great way to get your business in front of potential customers who are specifically searching for electricians. This type of advertising allows you to place ads on Google that will show up when someone searches for terms related to electricians. This can help reach new customers who may not have known about you otherwise.
AdWords also allows electricians to target specific customers in specific areas, or who are looking for specific services. This means that you can focus their advertising on the people who are most likely to need your services. AdWords is a great way to reach new customers, and it’s also a great way to keep track of how well your business is doing. Google provides electricians with reports that show how many people saw your ad, and how many of those people clicked on it. This information can help electricians adjust advertising to make sure that you’re reaching the right people.
Electricians who use AdWords can see a great return on investment. AdWords is an affordable way to reach new customers, and it can help get more business. If you’re an electrician, then AdWords is a tool that you shouldn’t ignore.
Make Instructional YouTube Videos About Any Electrical Project
YouTube is the perfect platform for electricians looking to build their credibility and help homeowners. Create an account on YouTube, start posting helpful videos documenting your day-to-day activities or following jobs from start to finish, illustrate different warning signs of faulty wiring in a way that will engage viewers so they know what’s important when it comes time for them to make decisions about which contractor works best! Don’t forget to include a link to your site and contact information.
Using SEO for Lead Generation
Search engine optimization (SEO) is what moves your electrician business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO alone can generate the majority of your electrician leads.
You want your business to show up at the top of google results, so the SEO process should be the foundation of any digital marketing strategy for electricians. As you well know, each day thousands of people search on terms like “electricians” and “electricians in my area.” These leads – potential customers looking for your services – need to be able to find your website.
Local SEO
Another important aspect of digital marketing is local SEO. This geographical-specific SEO work helps get your website seen by targeting users seeking information on services in a specific location. This differs from other types of searches, which are usually aimed at providing information about a specific topic. This geo-targeting provides insight into what customers in a specific location are looking for and can be used to create a campaign that is catered directly to your audience’s needs and desires.
Local SEO campaigns not only help to improve your rankings, they help improve your presence in online business directories and online reviews (ie, Yelp) by updating your listings there. Running an audit to update your listing can help you make the most of what’s already out there and continue to connect with your audience. For more information on how Tribal Core can help you do this, visit this page: https://www.tribalcore.com/services/local-seo/
Create a Blog on Your Website
Creating a blog is an ideal way to showcase your work and provide information about your services. Blog posts could include fresh content about your company, industry trends, customer stories, guides or charts for customers, and videos/photos of your projects.
Link to TC blog post on Why is it Important for Electricians to Have Good Web Content?
Tribal Core can help improve and expand your website’s current content and/or provide fresh ideas for new content to help you generate leads. Visit our content strategy offering here: https://store.tribalcore.com/content-strategy/
If you are an electrician looking to get more new customers, it is important to market yourself in the right way. Tribal Core can help you do just that. We have a team of experts who know how to create digital marketing campaigns that reach your target audience and generate leads. Contact us today to learn more about our services and see how we can help you grow your business. https://store.tribalcore.com/