Are you looking for dental marketing ideas to help grow your practice? If so, you’re in the right place. In this post, we’ll share a few of our favorite strategies that can help you reach more patients and grow your business. So whether you’re just getting started or you’re looking for ways to optimize your current efforts, read on for some great tips!
A Strong Online Presence is a Must
Making a strong online presence is important for building and extending relationships as well as creating loyalty and trust to bring new patients into the fold. You should make sure that your web visibility is up-to-date by having an informative website and ensuring it’s mobile friendly so people can find what they need on their devices easily.
Posting on social media is an important tool for marketing your business. The key to success on social media is frequency. Your dental practice should have a regular and active presence on social networks so that people are constantly aware of what you offer them. The life span for brands today depends heavily upon how visible they’re seen by their followers.
Yes, You Should be Blogging!
Maintaining a blog can be a great way to connect with patients and promote your dental practice in many ways. You get to showcase your work and provide information about your services. In general, blog posts could include fresh content about your company, industry trends, customer stories, guides or charts for customers, and videos/photos of your projects. In the business, this is referred to as content marketing. It’s the process of adding text or images to your website so potential leads are more likely to find you for the keywords on which they search. Regular blog posts are the best example of this and the best way to get people to you. Well-written and relevant content is the key to establishing your business as an authority in the industry. And just so you know, the more content that gets published by your company, the higher you tend to rank on search engines.
Here are some topic ideas to get you started:
# Myths About Fluoride: Busted!
Ask an Expert: How Does Sugar Impact Your Teeth?
# Things Everyone Should Know About Dental Insurance
A Patient Case Study You’ll Never Forget!
# Top Tips for Overcoming Dental Anxiety
Tribal Core can help improve and expand your website’s current content and/or provide fresh ideas for new content to help you generate leads. Visit our content strategy offering here: https://store.tribalcore.com/content-strategy/
Invest in SEO
One of the best ways to market your dental practice is to invest in search engine optimization (SEO). By optimizing your website for key search terms, you can make it easier for potential patients to find you online. Search engine optimization (SEO) is what moves your practice to the top of each Google search page and keeps it there. If your campaign is super robust, SEO alone can generate plenty of new leads.
You want your business to show up at the top of google results, so the SEO process should be the foundation of any digital marketing strategy. As you well know, each day thousands of people search online for dentists – potential patients looking for your services. They need to be able to find your website. Here’s how Tribal Core can help: https://store.tribalcore.com/seo-campaign/
By optimizing your website and online presence for local search, you can make it easier for potential patients to find you when they’re searching for dental services in your area. Local SEO can help you attract more website visitors, generate leads, and ultimately grow your dental practice.
This geographical-specific SEO work helps get your website seen by focusing on people seeking information on services in a specific location. This differs from other types of searches, which are usually aimed at providing information about a specific topic. This geo-targeting provides insight into what potential patients in a specific location are looking for and can be used to create a campaign that is catered directly to your audience’s needs and desires.
Local SEO campaigns not only help to improve your rankings, they help improve your presence in online business directories and online reviews (ie, Yelp) by updating your listings there. Running an audit to update your listing can help you make the most of what’s already out there and continue to connect with your audience. For more information on how Tribal Core can help you do this, visit this page: https://www.tribalcore.com/services/local-seo/
Google AdWords is a useful way to get your business in front of potential customers who are specifically searching for dentists. This type of advertising allows you to put ads on google that show up when someone searches terms related to teeth, or anything related to dentists which can help reach new clients. AdWords is a great way to reach new customers, and it’s also an excellent method for keeping track of how well your business may be performing. Google provides dental practices with reports that show the number of times their ads were viewed by different groups or specific individuals – this information can help dentists adjust advertising so they’re reaching out specifically targeted demographics!
By following these simple tips, dentists can grow their practices and reach more potential patients. If you are looking for help implementing an effective marketing strategy for your dental practice, Tribal Core is here to assist you. We have a team of experienced professionals who can create a plan tailored specifically for your business that will help you achieve your goals. Contact us today to learn more about our services! https://store.tribalcore.com/